FAQ: Marketing & PR
Search my cocos2d for iPhone FAQs & Tutorials
Please note that the blog search in the upper right corner doesn’t search my FAQs and Tutorials.- Note: please do not share direct download links to PDF files, the download links expire after a couple minutes!
This question comes up a lot since PR (Public Relations) companies don't publicly show their price list to everyone. I can at least give you some rough ballpark numbers although your experience may vary since every PR company charges differently.
For a single Press Release, expect to pay at least $1,000 to $2,000.
For an EPK (Electronic Press Kit), expect to pay about $2,000.
You can also send your Press Releases via services that are more suitable to Indies in pricing:
The Indie Press Release Service
Game Press Release Submission Service at Mitorah Games
If you know more Press Release Services please post a comment!
Comments (1)
2 Responses to “FAQ: Marketing & PR”
-
+1 to Ray’s comment. I’m curious on what the impact of press releases are. I suppose if a media outlet comes across the release and writes an article about your game it’s worth it…
-
Haven’t seen this comment yet. Actually I don’t think Press Releases are very helpful unless you do all the other things as well. A Press Release with nothing to show for will get you close to nothing. With a press release kit maybe someone might pick it up.
I guess in most cases it’s preferable to do your own Marketing first, Youtube videos, website, and what not. Only if your App or whatever you are promoting already looks promising with all marketing aspects covered well might a Press Release give you some traction. By itself they won’t do squat.
May 26, 2010 20:47
What do press releases do for you? Do magazines/etc actually read them or are they ignored? Is it worth the cost in your opinion?