FAQ: Marketing & PR
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+1 to Ray’s comment. I’m curious on what the impact of press releases are. I suppose if a media outlet comes across the release and writes an article about your game it’s worth it…
Haven’t seen this comment yet. Actually I don’t think Press Releases are very helpful unless you do all the other things as well. A Press Release with nothing to show for will get you close to nothing. With a press release kit maybe someone might pick it up.
I guess in most cases it’s preferable to do your own Marketing first, Youtube videos, website, and what not. Only if your App or whatever you are promoting already looks promising with all marketing aspects covered well might a Press Release give you some traction. By itself they won’t do squat.