Apple Device Sales Statistics Q3 2012 (Including Macs)

On August 23, 2012, in idevblogaday, by Steffen Itterheim

This is an update to the last sales statistics post to include Apple’s Q2 and Q3 2012 results as well as adding Macintosh sales:

Apple Device Sales, accumulated (Q1/2007 – Q3/2012). Y Axis is in millions.

I got the Mac sales numbers from Apple’s quarterly Earnings Press Releases dating back to Q1/2007. Nearly all Macs sold from 2007 onwards are capable of running at least OS X 10.7 (Lion). The Mac numbers include both desktop (iMac, Mac mini, Mac Pro) and portable (MacBook series) machines.

This puts things in perspective from sheer numbers. There are now more iPads in the world than there are (relatively up-to-date) Macs!

On the other hand, given that most Macs cost over $1,000 the sales numbers aren’t reflecting revenue. But you can argue that making a Mac OS X (Mountain) Lion app has the potential to reach the same number of App Store users than an iPad exclusive app.

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iPhone Quarterly Sales (Source: Wikipedia / Apple Quarterly Results)

With Apple’s blazing Q1 2012 quarterly results, which sees iPhone sales double (!) that of the previous Q4 2011 and last year’s Q1 quarter, it’s time to update my iOS Device sales statistics from July 2011.

Apple’s Quarterly Results Reports have one big flaw for those interested in per-device numbers: Apple only mentions how many iPhones, iPods and iPads they have sold in each quarter, but this includes all models. So you have to exclude the discontinued models as well as somehow determine (if only by guesstimating) how many iPod touch vs regular iPods, or how many iPhone 3G vs iPhone 3GS have been sold in that quarter.

I took the publicly available numbers and then used a reasonable guesstimate to split the device sales of two combined models in order to get a reasonably accurate estimate. I mainly wanted to determine how the gap is widening between the OpenGL ES 1.1 and OpenGL ES 2.0 models. This is particularly interesting for Cocos2D developers who may be wondering if it’s save to upgrade to Cocos2D 2.x or whether it’s still worthwhile to stick with Cocos2D v1.x to be able to deploy even to 1st and 2nd generation iOS devices.

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