Apple Device Sales Statistics Q3 2012 (Including Macs)

On August 23, 2012, in idevblogaday, by Steffen Itterheim

This is an update to the last sales statistics post to include Apple’s Q2 and Q3 2012 results as well as adding Macintosh sales:

Apple Device Sales, accumulated (Q1/2007 – Q3/2012). Y Axis is in millions.

I got the Mac sales numbers from Apple’s quarterly Earnings Press Releases dating back to Q1/2007. Nearly all Macs sold from 2007 onwards are capable of running at least OS X 10.7 (Lion). The Mac numbers include both desktop (iMac, Mac mini, Mac Pro) and portable (MacBook series) machines.

This puts things in perspective from sheer numbers. There are now more iPads in the world than there are (relatively up-to-date) Macs!

On the other hand, given that most Macs cost over $1,000 the sales numbers aren’t reflecting revenue. But you can argue that making a Mac OS X (Mountain) Lion app has the potential to reach the same number of App Store users than an iPad exclusive app.

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