Nate Weiss, author of the commercial iPhone Game Kit, would like you to help build the first community driven RPG game for the iPhone. Read his announcement.

He wrote a game design document for you to wet your appetite and learn what needs to be done. It’s an ambitious project that I believe would be awesome to take part in, especially if you don’t have the time and energy to build a complete game project by yourself, but you still like to take part in fruitful game development activities. What the game needs most is to design levels using the popular Tiled Map Editor, and new artworks for tiles, characters and cutscenes.

You do need to have a copy of the iPhone Game Kit to participate, but currently it’s on sale with 30% off and costs only $69. For that you get the complete source code and assets for the Quexlor action RPG and a 150 page game development eBook. I think his product and ebook are excellent and well worth the money, and I’m currently running two ads for Nate on a voluntary basis. You can learn more about the pros and cons of the iPhone Game Kit from these independent reviews:

Add your link to the Cocos2D Linkvent Calendar

Do you have something to share with the Cocos2D community? I haven’t received enough submissions to fill all the days until Xmas, although I do have enough links to post one each day, I’d rather post a link to your website or blog post.

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Linkvent Calendar, Day 1: Attraxxion Postmortem

On December 1, 2010, in Cocos2D Linkvent Calendar, by Steffen Itterheim

December 1st, 2010.

It’s the time of year again where we all get in the mood for gifting and loving and caring and, oh well, that kind of crap. On the bright side, it does mark the beginning of 25 exciting days, each packed and gift-wrapped with a brand new link of interest for Cocos2D developers. Now that’s the spirit! :)

Attraxxion Postmortem

And the first link comes from John Talarico, co-founder of Runaway Creations, Inc. He posted a two-part Postmortem about their first Cocos2D based game Attraxxion (App Store: full version / free lite version) following the regular What Went Right and What Went Wrong convention of postmortems.

Attraxxion is a physics puzzle game that involves gravity, shooting masses at the proper angle towards the sun so that eventually a solar system forms and is able to harbor alien life. The game has been in development for 7 months by a team who didn’t have any previous Mac development experience but they have extensive experience developing software in general.

Attraxxion Postmortem, Part 1
Attraxxion Postmortem, Part 2

Add your link to the Cocos2D Linkvent Calendar

Do you have something to share with the Cocos2D community? I haven’t received enough submissions to fill all the days until Xmas, although I do have enough links to post one each day, I’d rather post a link to your website or blog post.

Starterkit Price Drop, Sales Numbers

On August 16, 2010, in Announcements, Marketing, by Steffen Itterheim

The important bit first: the price of the Line-Drawing Starterkit is back at $179!

The simple reason: customers voted with their wallet, it sold zero units at the $299 price point over the last two weeks while people kept asking me for rebates and price drops. I clearly misjudged the value proposition of the Starterkit and how much potential customers would be willing to spend.

About Thinking, Learning and Knowing

I’m going to be upfront about the sales numbers because I want to be instructive and convey the lesson’s I learned. I also find these numbers posts very intriguing myself. One of the things I love about working under my own terms is that I can choose how transparent you want to be. I feel there’s more to gain from transparency, being open and upfront, and sharing what you know then there is to lose.

I’ve actually been told a few times that you can’t sell to cocos2d developers. Which I find astonishing. “I don’t think there are sufficient willing customers” was the one sentence I received in an email which I find most telling. Thinking is not knowing. Thinking is: not knowing! Trying and not succeeding is ok, but thinking and not even trying is not. The former you might regret financially but seldom will you regret having done it. The latter is just being complacent and accepting the status quo, or simply a reluctance of pursuing unconventional business ideas.

I can only say: I’ve learned a lot from running this website over the past 4 months. Certainly more valuable lessons and knowledge than from most of the books I own, and the above selection is just a fraction of my library. They are the books I hold most dear and are most relevant to my work right now, including Stephen Hawking’s Universe in a Nutshell as the perfect separator between left-brain (hard skill) and right-brain (soft skill) books. It puts everything in the proper perspective. I certainly didn’t expect to learn some of the lessons nor was it easy to deal with the very unexpected ones, but I did nevertheless. The good part about the hard lessons is that they make me think even harder to learn what I need to know to understand. I also have a bunch more unconventional ideas now. And I grok Invictus.

The Numbers

The Line-Drawing Game Starterkit has been on sale (40% off back then) from July 10th to August 1st, that’s 23 days. From July 10th until the public announcement on July 20th the sales were limited to my Newsletter subscribers, close to 670 people were given the password to access the sales page at the time.

When I formed the idea of selling a Starterkit, I punched some numbers about website traffic, pricing, conversion rates, looking at other products, thinking of what certain indicators could mean, why people are having success and why others don’t. Being a pessimist I came to about 3 sales per month if the price is around $200. That would have been nice, and would have allowed me a return of investment in less than 6 months. And when I was optimistic I thought I could be making up to 5-10 sales per month, perhaps by being featured prominently. I definitely had enough positive indicators to go ahead and try making and selling the Starterkit and being sufficiently convinced that it’ll have a positive impact, financially and otherwise.

The reality is that I sold 30 copies at $179 each within 23 days! Way, way more than my expectations. See the screenshot of the payment report to the left for the monetary details. Note that the first section with 3 sales were test sales by myself, so that amount should be deducted from the total. Also, 30 times $179 does not equal the sum on the bill because surcharge fees depending on the payment method have already been deducted. Net sales is the amount after Plimus took their share, which is close to 5% if I remember correctly.

I estimated my return of investment (break even) at about $4,000. So overall it’s not bad. Not bad at all given that I made all those sales in 23 days instead of months.

The downside to this story is that after setting the price high at $299 I did not make a single sale in the past 2 weeks! This price point seems past a certain pain threshold that developers are feeling comfortable spending. Customers voted with their wallets and I basically killed my own business by modifying just one (crucial) aspect of it. I was my own worst enemy by making a wrong judgement call.

And of course I’ll try to fix it: from this day on forward the Starterkit’s regular price will be back at $179! It has proven to sell at this price point and I’m hoping to see sales pick up again. Despite this no-sales period of over 2 weeks the Starterkit earned me $120 per day on average, or an hourly rate of $15 assuming a regular 8-hour work day.

The Future

If it turns out that continued sales from the Starterkit allow me to live off it, I’m going to run this website full-time in the near future. That means more free stuff, more intriguing blog posts and every once in a while a new commercial product that targets very specific unfulfilled needs of cocos2d game developers. You might consider the cocos2d book to be one of these commercial products, and I intend to improve it after press by listening to reader’s feedback and filling any holes with free Tutorials and FAQ entries on this website. It will be a book that continues to get written.

More Lessons to learn

If you want to learn some business & marketing lessons in general I recommend reading The Long Tail to understand how niche markets work and Influence: The Psychology of Persuasion for a lesson in marketing which I find important to understand both from the seller’s and the customer’s point of view. The Long Tail was instrumental for me to actually become comfortable with the thought of selling a product to a niche audience and why that idea might just work. But also instrumental because I just keep shaking my head when I read the naive comments of some people. That’s also where how to deal with critics comes in handy.

About

On April 17, 2010, in , by Steffen Itterheim

Learn Cocos2D Game Development

Steffen in bullet points:

The long story, shortened a bit …

At the beginning, I was merely a Cocos2D developer just starting out with this fine game engine. I started working with Cocos2D in May 2009. Despite many years of game development experience, I struggled many times over – there was so much to learn and specifically for Cocos2D there wasn’t much documentation to go on.

Learn & Master Cocos2D Blog

A year later, I was well aware that besides growing in popularity, the basic issues of getting started with Cocos2D essentially stayed the same. Consequently, beginner’s tutorials got rampant visits from aspiring Cocos2D game developers. So I decided to start this Learn & Master Cocos2D website and blog to help you get started and answer pressing questions while trying to earn a living selling source code products like the Line-Drawing Game Starterkit.

Learn iPhone and iPad Cocos2D Game Development Book

Within hours of going live with this website in early May 2010, I was contacted by Jack Nutting, author of Learn Cocoa on the Mac. He got me in contact with Apress and a short but intense proposal period for a Cocos2D book followed. Then I blogged about the book’s progress every week. What followed were five months of writing and learning more about Cocos2D and writing books than I ever imagined. The book was finally completed and released in December 2010: Learn iPhone and iPad Cocos2D Game Development: The Leading Framework for Building 2D Graphical and Interactive Applications.

Cocos2D Central

During the time I wrote the book, this website had to take a backseat, so I did not grow the tutorials and other content as I had initially planned. With the book finished, I knew I was going to do lots of Q&A and it should be done publicly, so that everyone can benefit from it. The result is the Cocos2D Central forum and community website.

Kobold2D: Cocos2D on Steroids

Another result from my extensive work with Cocos2D is Kobold2D. It is designed to make Cocos2D developers more productive and making it easier to get started. I use it for all of my own work.

Kobold2D originated from the idea to build a consistent framework for all of my Cocos2D projects, instead of inadvertently dispersing the reusable code over multiple projects. If you’re serious with Cocos2D development or just getting started you should really check out Kobold2D.

My Leitmotif

I have always been a nutcracker and firefighter in my previous game industry jobs. I have always been sitting between chairs, as I did not fit a proper, established job description. I’m a jack of many trades, master of some. I program, I design, I write, I market, I sell, I help, I teach, I moderate, I network and I do what I think needs to be done. But most of all, I’ve always been helping other developers – that was always present in every job I did, and when I worked with the right people, those were the best times I ever had. Give me a problem and (most of the time) I’ll want to solve it. I’m happy when I can help others grow and excel. That’s my leitmotif, that’s what I’m doing now for Cocos2D developers.

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