I’ve been asked to write something about Marketing & PR a lot of times and repeatedly. It seems to be a topic that’s often sought after and mostly misunderstood.
Sometimes, it’s deceivingly complex, as in “How to get my App featured by Apple on the App Store?”. Who the f*ck knows? If you do, be sure to tell everyone about it!
But when you dig deeper, you learn more about the whole “process” and things become a little clearer. I hear you can get lucky if you know the right people at Apple’s PR or App Store department. At least that’s what I was told personally by someone who does PR and knows someone at Apple personally. Ok, not an option for most of us. I also hear that Apple scans certain websites when looking for App Store features, and for games the #1 site to get reviewed by which in turn might lead to an Apple feature is touchArcade. What else, right?
But getting a review on touchArcade is a different matter altogether. From game industry experience, I can tell one thing that almost guarantees to get your game reviewed/featured: it should be looking awesome! And not just the game, you need a trailer that packs a punch or two, one that’s hilarious or one that’s simply exciting and really wets your appetite. Not easy to do, but well worth the money if you can outsource it to someone who knows how to do it well. And if your game doesn’t have the looks, or can’t have them, it must be uniquely interesting. Combine the two, and you got yourself a winner. That ought to be easy, right?
Well, yes and no. If you know what you’re doing, it can be easy. And it certainly feels easy in such a case. After all, all the work to set yourself up for success has already been done. But if you don’t happen to be working with world-class artists, programmers, designers – what do you do? You can pour everything you have in being creatively unique. To my mind, that’s one of the reasons why the Indie space has become so successful. It’s not just that being unique and innovative is what the developers want their games to be, it’s actually helping them a lot to get coverage in the first place – it’s even a necessity, and a way to success!
The excessively long Marketing Link List
But back on topic, I actually just wanted to share a link list with you. It’s called:
Here’s the index … as you can see, it contains a lot more than just links about marketing alone:
- Press Release Sites
- Game Revenue And Sales
- E-Mail Marketing
- Indie Funding
- E-Commerce Payment Processors
And one link you should not miss: a free eBook about Videogame Marketing & PR!