The Zyngapocalypse Now article by Tadhg Kelly is well worth a read. In particular because it goes far beyond the usual Zynga-bashing.
Tadhg gives an explanation why Zynga is on the decline, and with it many other social game developers. What went wrong? The realization being that the social games are, essentially, dumb and repetitive and clones of one another. Social gamers are beginning to realize that and are turning away from those games because the novelty factor wore off.
In a way it’s a confirmation what many of my game developer friends were saying from the beginning: “Those games are boring/dumb/repetitive, how can anyone enjoy them?”
Back at the time, maybe some 5 years ago give or take, the exploding growth in the social games sector left us game developers in a state of sad surprise. We had doubts about the intelligence of these players, and there was fear (probably more so among gamers) that the game industry was going to lean strongly towards simplified, dumbed-down and socializing (spamming) concepts.
Now Tadhg Kelly is asking the right question: who is going to make the 2nd generation social games? Those that are actual games first, built to be fun entertainment, striving not just to evolve existing concepts but also adding innovative touches. Games that become social largely because they’re fun and exciting to play.
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